World City Advertising

Philips Electronics: Sense and Simplicity campaign

Philips says: A product should be as easy as the box it came in. Given the fact that Unpoxing your new bought item is not always as easy as they say though we know what they are saying.

Since a few years now Philips is promoting there Sence and Simplicity campaign which has a great statement! Though, in practice Philips doesnt always do as they are preaching. Money has to be made and to create the real simplicity products. Nevertheless this is a great and absolutely refreshing campaign.

Check out Philips’ Sense and Simplicity campaing here